Apple I- Phone

With less than a month to go for iPad 3 media event, The Next Web reports that Apple is currently in 'crunch mode' shortlisting apps for the iPad 3 launch event and commercials.

The Next Web reports:

Our sources tell us that this selection process is continuing at an increased rate as Apple looks to finalize the lineup for the iPad 3. There is also emphasis on graphics-oriented applications with high-definition assets, which appears to be in line with the new iPad featuring a ‘Retina’ display.

In addition, some apps that Apple is impressed with are being forwarded on to its long-time advertising partner TWBA/Chiat/Day for possible inclusion in the initial iPad 3 commercial spots. This process is entering its final phase as well, with the company on a tight deadline to deliver assets for playback during the presentation and later, television broadcast.

BusinessWeek had revealed back in March 2010 how developers who had early access to the original iPad had to keep it in a room with blacked out windows.

"Would-be testers of the tablet-style computer, due to be released Apr. 3, must promise to keep it isolated in a room with blacked-out windows, according to four people familiar with the more than 10-page pact that bars partners from disclosing information about the iPad.

To ensure that it can't be removed, the iPad must also remain tethered to a fixed object, said the people, who asked not to be named because their plans for the iPad have not been made public. Apple (AAPL) won't send out an iPad until potential partners send photographic evidence that they've complied."

While the demands may seem to be over-the-top, it needs to be noted that Apple's secrecy not only helps in building curiosity among the target audience thus helping the company in its marketing efforts, but also protects their products from spying competitors.

We won't be surprised if Apple picks iPad games such as Infinity Blade II and Real Racing 2. Which other games and apps would you pick for iPad 3 with Retina Display.

[via The Next Web]

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