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Vodafone has launched new ‘START STOP’ service for making VAS (Value Added Services) management easy. This would let customers subscribe to popular VAS products just by messaging START, and STOP for deactivating the service from collection of Value Added Services including, Astro & Devotional, Music & Movies, Entertainment, Info & Utilities and Sports.

To activate, customers can SMS START to 321 to receive a list of content categories and reply with the category number to get the list of services. Customers can then reply with the selected service number to send activation request. To deactivate, customers can SMS STOP to 321 to receive a list of currently active services and reply with the selected service number to send deactivation request.

This service is available across all Vodafone circles in India.

Srivatsan Sridhar is a Mobile Technology Enthusiast who is passionate about Mobile phones and Mobile apps. His current phone include Sony Ericsson Xperia X10. You can follow him on Twitter @ssrivatsan and on Google+

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