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Vodafone has launched new ‘START STOP’ service for making VAS (Value Added Services) management easy. This would let customers subscribe to popular VAS products just by messaging START, and STOP for deactivating the service from collection of Value Added Services including, Astro & Devotional, Music & Movies, Entertainment, Info & Utilities and Sports.

To activate, customers can SMS START to 321 to receive a list of content categories and reply with the category number to get the list of services. Customers can then reply with the selected service number to send activation request. To deactivate, customers can SMS STOP to 321 to receive a list of currently active services and reply with the selected service number to send deactivation request.

This service is available across all Vodafone circles in India.

Srivatsan Sridhar is a Mobile Technology Enthusiast who is passionate about Mobile phones and Mobile apps. His current phone include Sony Ericsson Xperia X10. You can follow him on Twitter @ssrivatsan and on Google+

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Vodafone has launched new Sabarimala pack for the customers in Tamil Nadu. This would let the customers avail 30 minutes of free-calling and access to special services such as caller tunes, ringtones, trivia and stories of sabarimala. They would also receive information on Sabarimala and Lord Ayyappa through daily SMS alerts.

To subscribe, customers can dial 5670309 or SMS ACT SAB to 144 or dial *567* 946#. This pack is available for both postpaid and prepaid customers of Vodafone in Tamil Nadu. The activation charge is Rs. 30 for the pack and Rs 15 for downloading each callertune.

This service is valid till 15th January, 2012 and it would be deactivated automatically from 16th January, 2012.

Passionate about Mobile phones and Gadgets. Love to explore new and innovative mobile phone Apps.

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Vodafone India has launched new voice based service directory 123, new voice based service that lets you browse through information on various Value Added Services (VAS) by Vodafone. Customers can dial 123 (toll-free) to get information and enjoy easy activation for a  range of  Value added services to suit  their needs.

This service offers information about news, job alerts, astrology reports, Sports, Music, recipes, filmy gossip and more. This offers the customers all the information they need in a single number (123) by keeping them updated with their latest offerings.

They have also rolled out a fresh ad campaign featuring Irfan Khan and Prakash Raj that explains how 123 will empower customers experience products and services that will help them do much more than just talk on mobile phone!

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You saw the first impressions of the Vodafone Blue. Here is the FoneArena review of the Vodafone Blue 555 Facebook phone. This phone was launched in India earlier this month. It has dedicated Facebook button that lets you upload pictures, visit profiles and update status at a single click and a dedicated camera button. It has 2.4 inch screen, Full QWERTY keypad and an optical track pad for navigation.

Specs of the Vodafone Blue

2.4 inch TFT 256k displayFull QWERTY Keyboard and Optical TrackpadDual Band GSM phone2MP camera with flashBluetooth 2.1 and Micro USB 2.03.5mm headphone jack and FM RadioSupports multiple audio (AAC, AAC+, AAC+ Enhanced, MP3,WMA, MIDI) and video (MPEG4, H263) formats40MB internal memory that is expandable up to 16GB with MircoSD1000 mAh battery that offers 3h talk time and 324 hours standby

The phone has good build quality which is sturdy. It has 2.4 inch TFT 256k display, Full QWERTY Keyboard and an Optical Trackpad.

There is an optical track pad in the center, below the display and the menu keys are located next to it. The call and end buttons are on either sides. There is a QWERTY keypad below that with also has the shortcut keys for Facebook and Camera.

The Volume rocker is on the left side

The Micro USB slot is on the right side

The 3.5mm audio jack is on the top

The 2 Megapixel camera is on the back with the LED flash next to it. The loudspeaker is below the camera with the Vodafone logo in the center.

When you open the back cover you can see the 1000 mAh battery.

The SIM card and MicroSD card slots are on the right corner

The phone has a 2 Megapixel full focus camera with LED flash. There is a shortcut key in the keypad to access the camera and capture images. The settings could be accessed from the left menu key which lists the functions like video capture, night mode, toggle flash on/ off, brightness, image size and camera sound. There is no editor to crop or enhance the pictures afterwards.

The image quality is fine in the daylight but not that good in the night or in the room with the low lighting even if you use the flash.Here are some samples for you (Click to enlarge).

The UI of the phone is like Facebook, with the text box to enter new Facebook status at the top, time and date in the center and the shortcut bar at the bottom. The shortcut bar has contacts, Facebook news feed, contacts favorites,Facebook Notifications, Messaging and calendar. This bar is customizable that lets you add any of your contacts to dial them directly, or any of the apps.

You will also get notifications for Facebook news feed, new text and Facebook messages and Notifications. The alt key could be used to launch the Bluetooth menu (Alt +B), Music player (Alt + M), Java apps (Alt + J) and Facebook News feed (Alt + F) from the home screen with the key combinations. To lock the keypad you can long press the Spacebar and to unlock you need to press the unlock button (optical trackpad) and spacebar.

In addition to the shortcuts in the home screen bar the Menu has Pictures, Chat, Browser, Me, Clock, Camera, Search, Music, Apps, Call log and Settings.

The Main part about the phones is Facebook, you get Facebook experience completely free for 1 year if insert Vodafone pre-paid or post-paid SIM card. You can write any status directly from the home screen, take a picture and upload it or upload an image from the phone on the wall and insert a link. However you cannot tag a person while writing a status, but you can visit their profile page to write on their wall.

Other Facebook features include Messaging integrated with the phone’s message and you will also get notified if you receive a Facebook message like the normal text message.

There is a Pictures menu that shows your Facebook pictures uploaded by you and the photos you are tagged in. You can also download those images or any of the images in your new feed.

There is Chat app which is the Facebook Chat Java app, but this is not free, you have to pay respective data charges to use this. The Me menu shows your info, wall posts, notifications, groups, likes & interests. You can set the Facebook key from the settings to open status update box, news feed, notifications, search or just refresh Facebook data.

The Facebook Search option lets you search people, pages and groups. Your friends’ birthdays from Facebook gets synced with the phone’s calendar, which is very useful to look up when needed.

The phone comes with Opera Mini browser that is customized for Vodafone. It also includes customized features like share to Facebook to share the current page to Facebook and links from Facebook, that lists the links from your Facebook News feed to open it on the browser. It also includes other common features like speed dial, bookmarks, history and customized settings option to set font size, mobile page view etc.

It has Palringo chat suite that support Google talk, ichat, Facebook, XMPP, ICQ, gadu-gadu and AIM. There is a weather app powered by Accuweather that shows current temperature in your city and upcoming weather forecasts, News app lets you add RSS feed to read the news. There are Java games like trial versions of Tetris and The Sims 3 and loong Sudoku. Other productivity apps include, File Manager, Tasks, Notes, Calculator, Converter and Stopwatch.

The Music Player shows a menu to choose All songs, songs from a particular folder, favorite songs, Albums, Artists and Genre. It also has equalizer so that you can set different options such as bass, pop, party etc.

The FM Radio also has RDS that shows the station name, current song with the artist info if it the station supports it. It also has auto search option to search the available stations automatically, you can also set frequency manually. It also has FM Radio recording option that are saved in the recorded folder.

Both the Music Player and FM Radio could be accessed from the home screen while playing and the current status is also available in the lock screen.

The phone calls  were ok without any drop calls. It reminds you to invite the person to Facebook using their number after each call, if they are not in Facebook.

The Contacts don’t get synced to Facebook but if the contact number matches your friend’s number you can write on the wall directly from the contact. You can also download the PC Suite to sync the contacts from your PC (Microsoft Contacts).

There are text and multimedia messaging options. The keypad is easy to type on. You can input numbers or symbols by pressing Alt once or switch to number / symbol mode by pressing Alt twice. There is also scheduled messaging option and you can also send messages to multiple contacts.

The Facebook messages are integrated into the Messaging as a separate tab, where you can write or reply to the messages and there is also Email options like Yahoo Mail, Gmail, Hotmail and other accounts using POP3 or IMAP4.

The phone has Bluetooth connectivity including A2DP for listening to music over Bluetooth headset or making calls. You can get access to Bluetooth menu just by pressing Alt+B key combinations. This phone supports only 2G and has EDGE connectivity that makes it 2.5G. There is no Wi-Fi which is disappointing.

This phone has good build quality , has decent looks,  battery life that lasts for 1-2 days with average use like few hours of music and radio, some calls and messages with always on data for Facebook updates. However Wi-Fi or 3G is missing, at least Wi-Fi could have been a great advantage as the Facebook experience is a little slow compared to native apps on smartphones. You get 1 year free access to Facebook which is definitely great. The Vodafone Blue 555 comes at an MRP of Rs.4950 and we would recommend it to any one addicted to FaceBook and is on a low budget.

Neat Facebook experienceGood build quality for price3.5mm audio jack and FM Radio with RDSDecent loudspeakerNo Wi-Fi or 3GBelow par camera quality

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Vodafone has introduced audio conferencing service for the business customers, so that they could connect to multiple contacts easily through a phone call from a mobile phone or land-line. There are also several range of audio conferencing services to choose from, according to their business needs.

This is a reservation less service, so that there is no need of relying on an operator and it is also automated, so that you could make a reservation through phone or email to schedule the conference with the conference pass code and share the code to other participants.
The operator assistance are also offered, so that they notify the participants before the conference begins and can also screen the number of participants with a list provided.
Press release below

Chennai, June 14, 2011: Vodafone Essar, one of India’s leading telecommunications service providers, today announced the introduction of Audio Conferencing Service for its business customers. This service offers a range of audio conferencing versions that customers can choose from to suit thier business needs.
With the Audio Conferencing service, customers can enjoy the convenience of working across time zones saving up on travel time. Business stakeholders can hold conferences in different styles suitable to thier convenience either through mobile phones or landlines. Some of the salient features of this service are 24 X 7 reservationless service, automated and operator assistance services.
Speaking on the occasion, Naveen Chopra- Director Enterprise Business Solutions, Vodafone Essar Ltd. said, “The introduction of Audio Conferencing is a part of Vodafone’s plan to enhance its product portfolio as well as establish Vodafone as a Total communications provider. Audio Conferencing will help enterprises conduct business most efficiently and manage time for managers/executives who are constantly on the move.”
Vodafone Business Solutions also offers a range of other products and services such as Machine to Machine solutions, Leased Lines (NPLC, IPLC, ILL), MPLS-VPN circuits, Office Wireline Voice (E1 DID), Toll Free Services, Mobilisation of Applications, Email & Connectivity, 3G solutions specific to business needs and productivity enhancing tools like Spend Tracker (Control all your company telecom spends and pay the bills from one location) and Vodafone Voyager (Discounts of up to 40% on international roaming in 20 countries) to help businesses enhance their productivity and efficiency.

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Vodafone has introduced a new offer called ‘Chillarai Recharge’, for its Tamilnadu prepaid customers. This lets the shopkeeper offer you recharge instead of change while doing an Easy Recharge.‘Chillarai Recharge’ comes in two denominations such as Re 1, that offers 10 minutes of local Vodafone night calls within network and Rs 2, that offers 20 minutes of local Vodafone night calls within network.

These packs are valid for a day and night timings are from 10 pm and 8 am.

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HTC Desire S was announced by HTC at MWC and it’s already available for purchase in UK and other countries. We recently reviewed it and we told you that it’s an amazing device. Yesterday, we told you that AT&T will be launching Inspire 4G in red color via RadioShack. Now it looks like HTC is in love with red color because Vodafone UK has officially launched Desire S in red color, and the phone looks really hot. It looks like maroon in the image above, but it’s actually red in color. The phone really suits Vodafone UK because red is Vodafone one of main theme colors. If you are in love with this hot red Desire S, then you can get it for free on selected plans starting from £30 per month, or you can pay £99 and get it for monthly rate of £25.

Well folks, do you think the Desire S looks good in red color?

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